Let's Venture
Create content that actually brings you closer to your goals.
More views, more leads, more sales? It’s all possible if you’re strategic about what you post on Instagram.
We’re here to teach you how.
You’ve been watching other business owners take off on Instagram, and you’re wondering when it will be your turn.
But when it’s time to actually post, you start wondering:
First things first: Instagram is not dead.
(And yes, we used bold, all caps & underlined because we’re serious when we say that—and we have the numbers to prove it. More on that in a minute.)
But it’s not your fault if you thought so. Because things have changed, and if you haven’t changed your strategy, you might not see the results you used to.
And when you try to fix it, all you can find is vague advice like: “If you want to have success on Instagram, make content your audience wants to see.”
Obviously. But that doesn’t tell you how.
CONTENT CREATION INSIGHT FROM A SMALL BUSINESS OWNER WHO’S BEEN THERE, DONE THAT (AND ACTUALLY, SHE’S STILL DOING IT)
Ever wished you could go behind the scenes with a business owner who’s successfully using Instagram for marketing and steal their content creation process?
We thought so.
At Between the Pine, we’ve been using Instagram to market our elopement photography business since 2017. This would usually be the point where someone says “and it’s not working as well as it used to,” but actually…In 2024, we saw better results from Instagram than we ever had before. (Thanks to a dialed-in content creation process that adapts to changes in the algorithm.)
When we say results, we mean:
Instagram isn’t our only marketing tool. But we wouldn’t have the same business without it. And now we’re about to show you exactly what we do and how we create content that reels in leads (sorry for the pun, but if you know us, you know we can’t resist).
meet the
Instagram Field Guide:
HOW TO BUILD A THRIVING
Instagram Community
THAT CONVERTS
Because yes, Instagram is still unmatched when it comes to building a community that’s obsessed with what you’re offering.
(Even when the algo is changing.)
Your Instagram roadmap covers:
Goal-setting and mindset exercises to help you define what you want from Instagram—and keep yourself from getting stuck
A breakdown of the 3 types of followers you have—and what each of them wants you to post
The 3 metrics that tell you what kind of content your audience is craving
How to sell your products or services without making your content all about you
Step-by-step content creation advice for every content type on Instagram —bio, Stories, feed posts & Reels
Over-the-shoulder video tutorials on how to edit Reels using CapCut
Advice on writing captions that educate & inspire without ever being boring
Do-this-not-that examples of hooks that will make your ideal clients feel seen
Our exact workflow for boosting a brand-new post in under 10 minutes (I follow these steps literally every time I post)
A guide to automation—aka the best way to increase engagement and get actual RESULTS from viral posts
A printable 21-day planner so you can outline exactly what you’re going to post and why
And we’re not just going to tell you what works—we’ve packed the guide with examples from our account, as well as other creators.
P.S. We’ve designed this guide to be used on a 21-day cycle so that you can collect data on what’s working and what’s not, then adjust accordingly.
$199
WHO IT’S FOR
Created with small business owners and creative entrepreneurs in mind
MEET YOUR GUIDE
Hey, I’m Mollie.
In 2017, I started Between the Pine as a solo elopement photographer. Instagram was one of the first ways I got the word out about my business, and it worked well.
By 2024, we’d grown to a team of 5 hand-picked photographers, But to keep the team I’d built, I knew I’d need a steady stream of leads. So I decided to take Instagram more seriously than I ever had before, and the results surprised even me.
Everything you’ll find in this guide is backed by data (let me tell you, I’m obsessed with my Instagram metrics) and years of experimentation.
Whether you’re a quilter, a wedding planner, or the owner of a Pilates studio, the strategies in this guide will change what you think you know about Instagram.
Your ideal client is probably
scrolling through Instagram right now.
All you need to do is create content that meets them where they are.